How to Start an Amazon Business from Home

Launching an Amazon business from the comfort of your own home is an attractive opportunity for those looking to earn an income outside of a traditional job. Amazon provides access to millions of customers along with tools and services that enable small businesses to get up and running quickly. With the right preparation and strategy, you can start a profitable Amazon business from home.


Amazon’s massive online reach and logistics capabilities have opened the doors for individuals to become entrepreneurs by selling products directly to Amazon customers. The low overhead of an ecommerce model means you can start an Amazon business without significant upfront investment or inventory. With some diligent research and planning, you can develop a successful home-based business on Amazon.

Key Takeaways

  • Choose a niche and products with proven demand and profit potential.
  • Source inventory cost-effectively through suppliers or manufacturers.
  • Create compelling listings with photos, descriptions and keywords.
  • Manage inventory, fulfillment and shipping yourself or through FBA.
  • Understand Amazon fees and factor them into your pricing strategy.

Selecting a Profitable Niche and Products

The first step is identifying a profitable niche and products to sell. Conduct keyword research to find opportunities where demand outstrips supply. Use tools like Jungle Scout to assess criteria like monthly search volume, competition levels, average pricing and more.

Some examples of current top niches include:

  • Kitchen gadgets
  • Toys and games
  • Arts and crafts supplies
  • Pet products
  • Home furniture and décor

When evaluating potential products, consider factors like:

  • Demand – Look for consistent monthly sales of 50+ per product.
  • Competition – The less competition the better. Aim for under 10 competitors.
  • Sourcing costs – Keep costs low to maximize profit margins.
  • Shippability – Avoid huge, heavy or fragile items difficult to ship.
  • Profitability – Estimate $10+ net profit per item as a good target.
DemandLook for consistent monthly sales of 50+ per product
CompetitionAim for under 10 competitors
Sourcing CostsKeep costs low to maximize profit margins
ShippabilityAvoid huge, heavy or fragile items
ProfitabilityTarget $10+ net profit per item

Thoroughly research suppliers and manufacturers to source inventory cost-effectively. Calculate all-in costs prior to selling on Amazon.

Setting Up Your Amazon Seller Account

Once you’ve identified niche opportunities, apply for an Amazon Seller Central account. There are two main options:

Individual – For those selling less than 40 items per month. Costs $0.99 per item sold.

Professional – For larger sellers selling more than 40 items per month. Costs $39.99 per month plus referral fees.

Provide your business information, tax details, and banking information. It can take a few weeks for Amazon to review and approve your application before you can begin listing.

Start an Amazon Business from Home

Optimizing Your Amazon Listings

Creating compelling listings is vital to driving conversions and sales. Follow best practices for Amazon SEO:

  • Take high quality product photos on a white background. Use lifestyle images when relevant.
  • Write descriptive titles focused on primary keywords. Keep under 200 characters.
  • Craft detailed bullet point descriptions highlighting features and benefits.
  • Include highly relevant keywords naturally in titles, descriptions, and backend.
  • Set competitive prices using data from tools like CamelCamelCamel.
  • Collect reviews early on through giveaways or discounts to establish social proof.

Fulfilling and Shipping Orders

You can self-fulfill orders or use Fulfillment By Amazon (FBA) where they pick, pack and ship orders for you. FBA costs more but saves time and storage space.

If self-fulfilling, carefully package items to avoid shipping damage. Compare carrier rates (USPS, UPS, FedEx) for the best pricing. Use ship station or other tools to streamline the process.

Managing Inventory and Operations

Use inventory management software to sync with Amazon listings and orders. Keep enough stock to meet demand without over-investing in inventory. Monitor sales velocity and restock levels.

Financial tools like Quickbooks or Wave Accounting can track income, expenses, profit margins and other KPIs. Stay organized with accounting best practices.

Understanding Amazon Fees

Amazon charges fees that must be incorporated into your pricing strategy:

  • Referral Fee – 8-15% of the total sales price. Higher for certain categories like electronics.
  • FBA Fees – For fulfillment services if used. Includes pick and pack, weight handling and storage fees.
  • Optional services – Fees for promoted listings, brand registry, etc if used.

Factor in all costs when pricing items. Monitor reports to understand your true profit margins.

Key Takeaways

  • Choose a niche and products with consistent demand and healthy profit potential.
  • Register for an Amazon Seller account that fits your sales volume.
  • Drive conversions through compelling product listings and SEO.
  • Manage shipping and fulfillment yourself or leverage FBA.
  • Incorporate all fees into pricing and monitor profit margins closely.


Starting an Amazon business from home is an attractive opportunity for those looking to be self-employed. With a strategic approach to selecting a profitable niche, optimizing listings, handling fulfillment, and managing operations, you can launch a thriving home-based business on Amazon. Do diligent product research, make data-driven decisions, and leverage Amazon’s immense reach to scale success.

The possibilities are endless for creating a profitable Amazon business from the comfort of your own home. Get started today researching niche and product opportunities to tap into the tremendous ecommerce potential of selling on Amazon.

Frequently Asked Questions

Q: Do I need an LLC or business entity to sell on Amazon from home?

A: No, you can start as a sole proprietor. But an LLC provides liability protection and tax advantages as the business grows.

Q: How much does it cost to start selling on Amazon from home?

A: The costs are relatively low – under $1,000 for basics like initial inventory, packaging supplies, software tools, etc.

Q: What are the tax implications of an Amazon home business?

A: Your Amazon income is taxable. Track revenues, deductions, profits/losses. Hire an accountant if needed.

Q: Is a lot of storage space required to operate an Amazon business from home?

A: FBA handles storage and fulfillment. If self-fulfilling, you only need small product quantities on hand.

Q: Can I run an Amazon business part-time or do I need to commit full-time?

A: Many sellers start part-time. But to grow profits you need to invest significant time and effort.