Discovering the Perfect Product to Sell on Amazon

The e-commerce landscape, dominated by platforms like Amazon, is as vast as it is competitive. To carve out a niche in this bustling marketplace, it’s crucial to find not just any product, but the right product.

Key Takeaways

  • Understanding the significance of product selection for Amazon.
  • Strategies for effective product research on Amazon.
  • Benefits of Product Research Tools like AMZScout, JungleScout, and SellerApp.
  • Sourcing methods: Retail arbitrage, wholesale, and handmade goods.
  • Evaluating vital product factors for successful sales.
  • Advantages of Fulfillment by Amazon (FBA) and its specialized programs.
  • Embracing flexibility in product sourcing for sustained growth.

Researching Amazon

Amazon, the giant of e-commerce, provides a plethora of tools for sellers. Delving deep:

  • Explore the best-sellers page. The top 10 products here are goldmines of information.
  • The “Product Information” section sheds light on a product’s popularity.
  • Dive into Amazon’s categories, subcategories, and curated product lists. They can reveal untapped potentials.

Using Product Research Tools

There’s a suite of third-party tools tailored to amplify your product research on Amazon:

  • AMZScout and JungleScout: Perfect for keyword research and skimming through top-sellers.
  • SellerApp’s Product Opportunity Explorer and Product Research tool: These tools are a treasure trove for sieving out the most profitable product ideas.

Considering Different Sourcing Methods

There’s more than one way to source products for Amazon:

  • Retail Arbitrage: The art of buying products at lower prices only to resell them on Amazon.
  • Wholesale: Purchasing in bulk directly from manufacturers or large distributors.
  • Handmade Goods: A niche but growing segment. Unique, handcrafted items can fetch premium prices.

Key Factors to Consider

Product CharacteristicsOpt for small, lightweight items. Avoid branded goods and seek products you can optimize.
Cost and DemandAffordability for you equals competitive pricing for customers. Ensure there’s a demand.
Packaging and ShippingThink about how it’s packed and shipped. Will it survive transit?
Shelf Life and BrandingLonger shelf life is often better. Can you brand it? That’s a potential value add.
Avoid Restricted ProductsStay away from items that Amazon restricts or requires approval for.

Fulfillment by Amazon (FBA)

FBA is a game-changer. Let Amazon handle storage, packing, shipping, and customer service. Also, consider:

  • FBA Small and Light: For your petite products.
  • FBA Subscribe & Save: Customer loyalty through subscriptions.
  • FBA Pan-EU: Expanding your horizons to the European market.

Maintaining Flexibility and Open-mindedness

The world of e-commerce is dynamic:

  • Ever thought of private label selling? Modify existing products, rebrand them, and make them uniquely yours.
  • Stay receptive to novel product ideas. Today’s novelty could be tomorrow’s best-seller on


Finding the right product for Amazon isn’t a one-time quest. It’s a continuous journey of research, analysis, adaptation, and evolution. And with platforms like to guide you, the journey can be not only fruitful but also exhilarating. Stay curious, stay updated, and let the world of Amazon product sourcing unfold its wonders to you.

find a product to sell on amazon

1. How do I identify high-demand products to sell on Amazon?

Answer: Start by exploring Amazon’s best-sellers page and top 10 products. Use third-party tools like AMZScout, JungleScout, and SellerApp to research top-selling products and discover trends. Monitoring Amazon’s Movers and Shakers can also give insights into rapidly rising products.

2. Are there any products I should avoid selling on Amazon?

Answer: Yes, avoid selling restricted products or those that require Amazon’s approval unless you’re willing to go through the approval process. Also, it’s wise to stay away from highly competitive niches unless you have a unique value proposition.

3. What are the benefits of using Fulfillment by Amazon (FBA)?

Answer: FBA allows sellers to leverage Amazon’s infrastructure for storage, packing, shipping, and customer service. It offers benefits like Prime eligibility for products, potential for higher visibility, and specialized programs like FBA Small and Light.

4. How do I ensure my product isn’t infringing on any trademarks or brand names?

Answer: Conduct thorough research before finalizing a product. Check the USPTO’s database for trademarks. If you’re considering private labeling, ensure that you’re not copying existing designs or infringing on intellectual property.

5. Is it better to source products locally or from international suppliers?

Answer: Both have their pros and cons. Local sourcing can offer faster shipping and easier quality control. International sourcing, especially from countries like China, might provide cost benefits. Consider factors like shipping costs, lead times, and quality assurance when making your decision.

For a deeper understanding of Amazon product sourcing, always refer to trusted resources and expert guides.