Mastering Supplier Sourcing for Amazon FBA

The success of your Amazon FBA business hinges significantly on the suppliers you collaborate with. It’s not just about the product, but the entire supply chain that determines your profitability, reputation, and growth in the market.

Key Takeaways

  • Importance of selecting the right supplier for Amazon FBA.
  • Different types of suppliers: Wholesale, Manufacturers, and Dropship.
  • Criteria for choosing suppliers: Scalability, Quality, Cost.
  • Comparing suppliers based on shipping, quality, and manufacturing process.
  • Using tools like SellerApp and strategies for effective sourcing.
  • Understanding shipping options for FBA products.

Types of Suppliers for Amazon FBA

Amazon FBA sellers can choose from various types of suppliers. Here’s a breakdown:

Supplier TypeDescription
Wholesale SuppliersBuy products in bulk and resell to retailers.
ManufacturersDirect source of production with higher margins.
Dropship SuppliersHandle inventory and shipping but with slimmer margins.

Best Criteria to Find Suppliers and Make Your Sourcing Easy

Navigating the vast sea of suppliers can be daunting. Focus on these criteria:

  • Sourcing Process: Should be simple and transparent.
  • Cost of Goods Sold (CoGS): Aim for good profit margins.
  • Product Quality: Ensure they are reliable and high-grade.
  • Scalability: Suppliers should meet growing demands.

What to Consider When Comparing Suppliers

Before finalizing a supplier, compare them based on:

Shipping DurationFaster shipping means happier customers.
Product StandardsMust adhere to safety and quality guidelines.
Manufacturing ProcessProvides insights into product quality.
PrototypesAbility to provide sample products.
LogisticsEffective handling and transportation capabilities.

Finding the Best Suppliers for Amazon FBA

Strategies for effective sourcing:

  • Use tools like SellerApp for insights.
  • Consider suppliers in China, a major manufacturing hub.
  • Create an FBA Supplier Checklist.
  • Diversify your search to mitigate risks.

Shipping Options for FBA Products

Direct ShippingSend products directly from the supplier to Amazon FBA.
Middleman or Self-shippingReceive products first, inspect, and then send to Amazon.


Sourcing vendors is a continuous journey, not a one-time task. Establish open communication channels with suppliers, continuously vet them, and always be on the lookout for red flags. With the right partners, your Amazon FBA business can reach unparalleled heights. Visit for more insights and guidance on your sourcing journey.

FAQ: Amazon FBA Supplier Sourcing

1. What’s the difference between wholesale suppliers and manufacturers for Amazon FBA?

Answer: Wholesale suppliers buy products in bulk and resell them, often without altering the product. Manufacturers produce the products, allowing for customization and potentially higher profit margins but often requiring larger initial orders.

2. How can I ensure the products from my supplier meet Amazon’s quality standards?

Answer: Regularly inspect product samples, conduct third-party audits on the manufacturing processes, and communicate regularly with your supplier about Amazon’s quality and safety standards.

3. What’s the best way to negotiate minimum order quantities (MOQ) with suppliers?

Answer: Start by building a relationship with the supplier, place a small test order to gauge product quality, and use your sales forecasts to negotiate a realistic MOQ that benefits both parties.

4. How do I handle shipping and logistics from my supplier to Amazon FBA warehouses?

Answer: There are two primary methods: Direct shipping from the supplier to Amazon or shipping to a middleman/yourself for inspection before forwarding to Amazon. Consider factors like cost, shipping times, and quality control when deciding.

5. Are there any tools or platforms to help me find and vet potential suppliers?

Answer: Yes, tools like SellerApp’s Product Sourcing tool can be invaluable. Additionally, websites like offer insights and connections to vetted suppliers suitable for Amazon FBA.